Colour - As you can see from the example of another horror films poster and my version of a similar kind of film the colours on my poster are much brighter. I feel as though this is because my aim while making the film was to sell to a more mainstream, modern audience and so I felt that brighter colours would catch a 'younger' persons eye - within our generation - better than a more 'old-fashioned' type of horror fan. The colours on my poster also, also very similar to the example poster, add a sense of 'money' and a 'high quality feel' to it, whereas I feel as though due to the fact that the example poster is much duller it conveys the idea that its more 'inexpert' and 'unprofessional'.
Structure - The structure of our horror film posters are extremely alike. We have both placed our title - TAROT/JILTED - within the bottom third of the poster and situation our key elements of our main image - the tarot cards - in the middle third highlighting its importance and simplicity. We have also similarly placed our actor's names just slightly about the title to advertise their presence and attract audience members that are a fan of the actors/actresses previous work. The only major difference between our two pieces is that I have placed a tag line in the top third of my film poster to add dramatic effect. The idea behind a tag line is to create an intense phrase that will strengthen the audience's memory of the product and also to slightly sum up the narrative or tone within the film itself and therefore I felt it was highly important to include one to capture and hold the audience's attention and make them want to see my film.
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