Jilted Evaluation Screening

                                           
Good Points

Use of camera shots x11
Parrallel music x8
The jump scare at the end x6
Acting x12
Amount of close ups x3
Repeated drinking shots x4
The strangling scene x2
The bathroom scene when Mia dissapears
Inter titles x10
Build of tension and suspense
Idea of 'tarrot lady' - she is intriguing
Love the dialogue x3
Editing was smooth
Pacing x4
Love the plot!
Intertitles were very clear and explained the narrative well


Bad Points

"I know what you did" was too quiet x4
Leave longer before the jump scare at the end to build more suspense
Could add sound to the jump scare
Not a fan of the intertitles - too slow
Slow pacing x2
Mix of location x3


Marks: 8,9,8,9,7,6,9,9,9,8,7,8,9,9,8,7,6,9

Average total mark: 9

I am very happy with this mark as it shows that we have imporved our trailer since the last time we had a change to show it to an audience. I am also content with the fact that we have far more good points to bad points this time highlighting that the audience was more impressed with the outcome of our finished product!

'Jilted' Final Cut

                                         
This is the final cut for my trailer for Jilted.

Evaluation Part 4

Audience Feedback:

I found that audience feedback was one of the most helpful elements to completing our project and ensuring that it was enjoyable for viewers. I found that because I was working on editing the trailer for many hours It became easy for me to miss subtle mistakes and therefore showing it to 'new' viewers they were able to highlight mistakes I may of been making - for example things as simple as spelling mistakes. Audience feedback also showed me that every horror trailer cannot appeal to absolutely everyone. During our first screening we had comments from some audience members telling us that some of our inter title's duration went on for too long, however we also had comments made by other audience members saying that the duration of the inter titles was far too short for them to read properly. These was a tricky comments to deal with as I was a little bit lost as to who to essentially listen to and whether to speed up or slow down the duration of the text. However, both me and my partner learnt that it's far better to listen to the majority for obvious reasons such as keeping the majority of the viewers happy and understanding what was going on. To deal with this problem we ask two audience members, both with opposing ideas on the duration of the inter titles, to re -watch the trailer after we had tweaked it to a duration Seraphina and I felt was better and listened to the feedback we received. Having this problem definitely highlighted why feedback is so important because without audience comments I would of be clueless that some people weren't happy with what they were seeing.
Another thing I learnt, along the same idea that its impossible to impress everyone and fit into everyone's idea of an 'ideal' horror, was the complaints and approval we had over body horror issues. I found that a lot of my audience wanted us to feature more body horror however we were highly adamant that we wanted to make a psychological horror - which due to forms and conventions research we found that gory horrors are far more likely to feature blood and guts etc and therefore it was difficult to decide on what to do. Regardless, it was very interesting to see the type of audience member that complained about the lack of gore, and those that praised our psychological techniques as it helped me finalise my stereotypical fan that I was targeting.

                                                 Focus Group Screening Clip.

After the focus group screening we looked through the praise and criticism points given to us from audience members.
The main Good Point that I was given that I was really happy to hear back was the 'Nice montage of shots when Sam drinks the whiskey x6'. My reason behind this being my favourite comment was because I found it very difficult to find different angles to use and different close up/medium shots to put together to create a speedy, effective and realistic montage of shots.This point also links to the praising comment we got - 'Varied use of cinematography x4 - good angles'. I really didn't want my trailer to be boring it any sense but especially when it came to cinematography so I was very pleased when audience members had actually noticed the effort I had put into experimenting with different shots.
The main Bad Point that concerned me was the comment made on spelling mistakes. My reason behind this annoying me was because it was such a silly mistake that I felt really effected the mark we received and it also worried me because I didn't notice the spelling mistakes until an audience member brought it up and therefore concerned me that I was missing other silly points. The comment made about adding a jump scare I found highly useful as I wasn't sure whether to add one or not - this is another reason why I found audience feedback so useful - it helped me finalise so many queries that I had.
Our trailer got a average mark of 7. I feel very happy that our rough cut received this because it wasn't nearly finished and we have changed so much of it that I feel confident in it getting a higher mark in a final mark moderation.

Last Minute Changes:

We changed a lot of our trailer from our focus group screening and rough cut. When we first showed our rough cut to our audience we had only completed the very opening of our trailer and so viewers didn't have much to work with in terms of giving us much feedback.
One major problem we came across was the length of our overall trailer product. It was far too long and we found that audience members began to get bored after a while and I noticed it myself when I was watching other horror trailers such as the Dawn of the Dead (2004) trailer. Shorter trailers such as The Blair Witch Project or Cloverfield for me personally came across as 'better' due to it not being long enough for the audience to lose attention.
In order to cut the length of our trailer down we played around with the duration of some shots and really focused on what shots were a 'must have' and which were there as 'space fillers'. We had an entire scene with Sam Lee on the phone talking to his friend about how spooked he was about seeing his 'dead girlfriend'. We decided that although the scene worked well it wasn't needed because we had already established how scared he was from the 'whiskey scene' and panicked close ups on his face.
We also added a 'love scene' at the beginning because we wanted the audience to be able to really relate and sympathise or go against each character. Contextually it worked well because within our generation we noticed that we are very obsessed with being with a 'loved one' or 'in a relationship' so we felt the audience would prefer to see something they can familiarise themselves with, after all, horrors are much more effective in terms of scaring someone if they feel like it can happen to them too.
After the criticism of fonts in the focus group screening we went onto a copy right free after effects website called AETEMPLATES4U where we got a template with text that animated and maintained the audiences attention more.
I got a couple of my class mates to act as an audience and watch the final edit of our trailer to see if our improvements had helped. I noticed that the viewers weren't so bored by the end due to cutting the duration down and the love scene helped them feel more emotions towards the characters which essentially is exactly what we wanted.

My opinion of our trailer:

Personally, I think our trailer works very well in terms of fitting with the general horror forms and conventions. I feel like my group can be very proud of the acting within our trailer. Sam Lee, Seraphina Woodrow and myself all worked really hard on trying to make our acting believable as we felt that no matter how secure our shots or pacing or audio were it still would not have been too effective if our acting let it down. I also feel like after being influenced by other horror trailers such as Insidious and Black Swan, the pacing of our final project was very effective and accurate in terms of fitting with the usual horror genre. I especially like our jump scare at the end - I think it adds a sense of excitement and allows the trailer to finish 'with a bang!'. The pacing of our trailer ensured that enough suspense was built in order for the ending to shock the audience. Our trailer is
There are certain things I'd of like to improve as well such as the last couple of shot. I feel as though it would of worked better if we had of included a very fast montage of shots to really put across the emotion of panic to the audience and add a sense of thrill. Also, our trailer takes its time to get 'into the action' and focuses a lot on the brewing of our main protagonists anger and his guilt rather than focusing on the 'chase' of ghost vs human and the fear within the main protagonist then rather than before. I also feel like our trailer seems a little more like a scene trailer other than a highlights trailer because it starts really with a complete moment from the film meaning that although it finishes as a highlights trailer the start is more of a scene.
I really like the inter titles within our trailer. I feel like they fit well with the narrative and atmosphere of the trailer itself and I also like the sense on continuity they provide as well as the element of professionalism I feel they bring to our final product.

Evaluation Part 3

Media technologies in the construction, reseach, planning and evaluation stages were essential.
Learning new tricks on each different program I used and ensuring that everything look very professional was probably the most difficult element of using any of the new media technologies, however in the long run it improved my abilty to immeditatly search for a media product that I needed - for example in the beginning of the research proceedure it allowed me to search trailers on youtube.com and towards the end when it came to ultimatly posting all of my finished work I could load up blogger.com.
Here are some examples that I used Youtube for - 3 horror trailers that influenced my work:


                                            Black Swan


                                            Insidious

                                            Grave Encounters

Youtube was the website that I used the most during the research element of this project as like I said it was instant research products at my finger tips whenever, whereever I was. Although Youtube is perfect for the visual and audio aspect of research I found that imdb.com was the best website for finding out about auteurs such as Darren Afronosky as it is much more discriptive about each persons line of work and the products they have previously made or been involed with. I found that actually these two websites worked well as a couple - I found myself searching for directors/producers/actors on the imdb.com page and then watching clips from what I found on youtube.com.

                      

Another useful form of media that I found myself using was simply DVD's. Within my research I watched The Wrestler, Black Swan, The Blair Witch Project, Insidious, Psycho, Dawn of the Dead (2004), Dawn of the Dead (1960), Grave Encounters and Posession in order to really capture the effects used within horros and understand the forms and conventions used to create certain emotions. 

When learning about differnet types of horrors I wanted to ensure that I was selecting the correct horror type for me. To do this I used Wikipedia to learn a little more about what 'body horror' and  'psychological' was and the difference between a horror and a thriller.

Construction: 

In order to create my ancillary products and my main products I needed to use new media technologies to a 'more skilled' level. This was hard for me as I have never used a lot of the websites or programs before and so learning was all part of the process. 

For my magazine and poster I used Photoshop. 

I used the lasso tool on Photoshop to crop my main image so that it fitted with my model in the middle of the cover in order to to create a sense of symmetry and professionalism. I also tweaked with the colour balance, brightness levels and vibrancy to dull it down at parts and do the opposite in others in order to draw attention to certain parts. 

Here is a printscreen of my magazine cover on Adobe Photoshop. One of the first things I learnt to do was use the FX button in order to add a drop shadow and glow over my text in order to create mysterious yet exciting atmosphere. As you can see on the right hand side of the image there is a list of layers. I had 27 different layers that were all put together to create my product - each layer was tweaked differently with different effects to create certain visuals. For example, my text - the words 'THE EYES HAVE IT' started off looking like this..

As you can see it looks very bland and wouldn't catch a consumers eye. To deal with this I played around with the effects: stroke, outer glow and drop shadow to enhance this certain part of my piece. 

After playing around with the 'noise' and 'opacity' with all three of the effects I chose to use my text looked far more powerful and interesting.

I used a site called Dafont in order to find the font for some of my texts such as my title for my film Jilted and the word 'SILVER' to add complexity to my cover.

I also used Premier Pro in order to create my final product for my horror poster. 

Blogger was used in order to evaluate my products. This allowed me to save my work in a safe place and update it from any media outlet. It also put my work out in front of a worldwide audience which led to me getting feedback on simple things such as my overlay and back ground on this site in order to create a more expert appearance. This site also allowed me to do the same for my peers which I felt helped us all as a group. 

I also used a social networking site - Twitter - to send photos to Seraphina to transfer photos directly from my Iphone onto the college computers for easier access and the ability to edit. 

For my main product I used a program called Adobe Premiere Pro. Here is a screen grab from the editing software while we were in the process of merging shots together and tweaking the audio in order to make sure that everything was heard clearly and created the right effect.

As you can see our trailer was composed with over 40 shots and we carefully added them together to maintain continuity and also to build excitement and tension. The shots which are pink and those that you can actually see are the intertitles. We used those to break up the images and express the narrative of our film in a visually appealing way to give the audience a clear understanding and mental 'break' from the actual filmed images. 

The green blocking parts are the audio aspect to it. As you can see the straight horizontal line is slightly different on some of the blocks. This is due to us having to play around with the different audio balances in order to ensure that some parts, those that we wanted the audience to hear clearly and concentrate on, were louder and therefore more powerful and hard to ignore. - here I am referring to the part where I whisper into Sams ear and the moment when Seraphina talks.

Looking at the bottom screen grab and on the left you can see a faint line - this is the general cropping element. 

The first bracket which looks like this --> { was used to tell the editing software where we wanted to crop the beginning of our recording and the button next to it --> } was to crop the ending of the video. From here we simply just dragged it down to the panel of blocks and placed it where we wanted it before rendering it all to ensure that it ran smoothly. 

Evaluation Part 2

The combination of my main product and ancillary texts:

There is many different advertising techniques that film distributers will use to sell their product. However, it is very important that you get the correct form of distribution to the correct type of person depending on their age, gender, likes/dislikes etc.
For my film Jilted I felt that my target audience would be mature teens and therefore I felt that my ancillary texts work perfectly for my film due to my stereotypical fan/target audience would be the type of person to look at advertisements such as magazines. The magazine idea is ideal for my film distribution techqnique because a magazine is exactly the type of medium that teenagers regually come into contact with - this is the same for my horror posters. As a memeber of society we are all exposed to adverts and posters etc all the time and so both of these advertising forms work well with my film.

Below are two oringial examples of a horror poster and a horror magazine that are similiar to my own products: 

Side-by-side magazine analysis: Key aspects.

Structure - As you can see the 'Total Film' magazine cover is structurally very similar to my 'Silver Screen' magazine cover. They are both fairly classy and convey conventions much closer to psychological horrors, compared to magazines such as 'Scream' that focus majorly on body gore and therefore take on a much more 'frantic' and packed structure. Both of these magazine covers above stick to the 'rule of thirds'. Both of the main images are situated in the middle third to emphasis its importance and highlights the main feature within the magazine itself. The top third included the title as well as a short 'tag line' for the magazine - "THE MIND-BLOWING ISSUE"/"THE WORLD'S MOST UPMARKET HORROR ENTERTAINMENT MAGAZINE". The top third of a magazine is usually what the consumer will see first due to how they are placed on selling stools and therefore its very important that the viewer will see the title first to help advertise the product. The bottom third for both magazine is filled with further information on our main image and again highlighting what the main feature of the magazine is. 

Colour - Both magazines use dark, 'moody' colours which are conventional for horrors. Deep blues (used on 'Total Films' cover) share the same colour connotations as blacks (used in my version of a horror magazine). They both connote power and dominance as well as hinting towards a gloomy, mysterious atmosphere. They both also add to the 'classy-ness' of the cover due to the colours themselves not being too overwhelming, confident and messy. They also symbolise the idea that these magazine articles are focused mainly on 'psychological horrors' - INCEPTION/JILTED. If my horror film was known for its gore content I would of used colours like red and yellows to connote blood, pus and danger. 

Cover Lines - The cover lines are strategically places around the outside of the magazine on both covers. This is to not draw too much attention from the main image/main article however they need to be advertised on the cover so that the consumer knows what they are buying and can look forward to reading ahead. Most 'important words' such as producers names, film titles and 'juicy'  topics are bigger than other 'connecting' words to create emphasis on them and capture the viewers attention.

Side-by-side poster analysis: Key aspects.

Colour - As you can see from the example of another horror films poster and my version of a similar kind of film the colours on my poster are much brighter. I feel as though this is because my aim while making the film was to sell to a more mainstream, modern audience and so I felt that brighter colours would catch a 'younger' persons eye within our generation better than a more 'old-fashioned' type of horror fan.  The colours on my poster also, also very similar to the example poster, add a sense of 'money' and a 'high quality feel' to it, whereas I feel as though due to the fact that the example poster is much duller it conveys the idea that its more 'inexpert' and 'unprofessional'.
Structure - The structure of our horror film posters are extremely alike. We have both placed our title - TAROT/JILTED - within the bottom third of the poster and situation our key elements of our main image - the tarot cards - in the middle third highlighting its importance and simplicity. We have also similarly placed our actors names just slightly about the title to advertise their presence and attract audience members that are a fan of the actors/actresses previous work. The only major difference between our two pieces is that I have placed a  tag line in the top third of my film poster to add dramatic effect. The idea behind a tag line is to create an intense phrase that will strengthen the audience's memory of the product and also to slightly sum up the narrative or tone within the film itself and therefore I felt it was highly important to include one to capture and hold the audience's attention and make them want to see my film.

Horror poster                               Horror magazine                               Trailer Still

As you can see both my horror magazine and horror poster have been heavily influenced by my actual trailer. The use of the tarot cards I felt added a sense of mystery as the whole illusion behind tarot cards is creepy and although unrealistic, its highly believable. The eyes from the Silver Screen magazine although are not directly linked to either of the other images/products they connote a deeper meaning. The idea behind tarot cards and a 'fortune teller' is that he/she can see into your future. The use of the eyes on my magazine cover connotes this idea and subtly symbolises that we are always being watched and that someone always knows what we have been up to but in a classier, much more psychological, creepy way. 

Also, as you can see each image is focused on one simple thing or person. This is because I wanted a sense of isolation and loneliness to be a subtle but reoccurring theme. The genre horror itself is about digging into our fears and one of them is of course abandonment and/or the sense of being isolated and therefore portraying it on each of my products I felt was important to attract the right type of audience member. 

The genre itself is known to draw in those that do not 'fit in' with the natural cultural dominant ideology (CDI) and so I needed my form of advertisement to link to this well-known fact. In Dawn of the Dead (2004) the main protagonist of the film, who acted as a hero, was a black male which almost challenges the usual CDI. With this in mind, I placed Seraphina - a 'non-white', 'non-black' actress as the main image of my horror poster even though it probably made more sense to have Samuel Lee - the main protagonist of my film trailer - as the main image but I wanted to challenge the usual convention of a normal magazine and isolate it to a pure horror magazine.

Evaluation Part 1

My horror trailer developed many of the forms and conventions of the horror genre. The first form and convention we focused on was cinematography. We used a wide variety of shots however we tried to pack our trailer with many close ups and canted angles. My reasoning behind this was that not only are both techniques highly conventional within the horror genre but I find the reason behind this very effective. Both close up shots and canted angles created a 'weird' view for the audience and, as usually we don’t invade one another’s space, nor look at one another on an obscure angle, it 'messes' with our mind and adds to the element of uncertainty and 'weirdness' I feel a horror trailer should have. We made sure these weren't the only shots we took into consideration and so we used a range of medium and long shots too - this helped keep our trailer exciting and entertained our audience as the same kind of shots from the same angle would have been highly boring to watch. Another form an convention I feel we used quite a lot of was a 'hand-held camera'. The idea behind this came from a film both me and Seraphina watched in order to spark some ideas - The Blair Witch Project. We felt with this being such a well-known, successful horror film ideas from it were bound to work well within the genre of horror. The hand-held camera added a sense of panic to the trailer which I feel again is highly important within this genre because it allows the audience to feel suspense and fear which are all essential if you were to make a 'good' horror film. I feel that horror is definitely meant to pick on the audiences emotions and make them feel vulnerable and I felt that using a hand-held camera makes the trailer seem more personal - as though the audience could be holding the camera themselves or experience what they are seeing on TV in a real life moment - making the trailer seem more personal and therefore more 'scary'.

                                             
The Blair Witch Project Trailer

               






      Handheld still from Jilted                                      Handheld still from The Blair Witch Project

Another convention we used was a very small element of body horror. We really didn't want to use fake blood or make our horror trailer into a gory horror because our aim was to create a psychological and therefore we kept this element very small. However, I feel that a slight bit of body horror is needed to fit with the usual conventions of the horror genre. To do this - when my character dies - we used makeup to create a gaunt look on my face. To do this we simply placed some black eye shadow under my eyes with a little tint of red. We felt that the red, depending on which type of horror fan our consumer watching our trailer would be, could appeal to them either way, whether a gory or psychological fan. The red could connote blood, which would appeal to a more body horror, gory fan, but also could simply connote death, or danger and add an element of realism to my ghostly character for a more psychological viewer. The idea for the dark makeup around my eyes came from one of my favourite psychological horrors: Insidious 2

                                Dark eye inspiration still - Insidious 2

My trailer fitted well with the horror genre. I feel it is important to have a definite genre when it comes to horror as I don’t feel like films with the genre of a 'Horror/Comedy' work as they are both such opposing emotions. However - getting the genre right is incredibly important. I researched in to Thomas Schatz - a man who has written books on film making and Studio System etc. He said that "..a genre represents a range of expression for the filmmakers and a range of experience for the viewers". The element of this quote that caught my eye was 'a range of experience for the viewers'. In order to ensure that my horror trailer was going to give my viewers the best experience that could get and feel a variety of different emotions, I looked further into other horror trailers to take ideas of pacing and music in order to create the type of atmosphere I wanted. The first horror trailer I looked at was Psycho.

                                                Psycho Trailer

The first thing I noticed about this was that although the film was old -1960- it still kept to the usual forms and conventions of a horror trailer in terms of pacing. To make sure that the pacing of this trailer didn’t just work well for the period of time that the film was made, I watched a more 'up to date horror trailer' to ensure that this effect of pacing to create emotion wasn’t just a ‘context thing’. 

                                Dawn of the Dead 2014 Trailer

After watching this trailer I realised that a pacing structure of 'slow, quick, slow, jump scare' really worked well with effecting the audiences emotion as it used slow shots to a quick montage of shots to create suspense and shock. The use of collision cutting is to provoke emotion and so listening to what Schatz had said I felt that it was essential to create panic. The pacing of my trailer ensured that it stuck to the horror genre. 

I think that another thing that helped ensure that my trailer remained within the horror genre was the non-diegetic music. Music is highly important within horror - I find that if you mute a horror trailer and watch it immediately at least half of its impact is lost because the music brings such a huge amount of suspense and fear to the audience. Choosing the music was difficult because a lot of 'scary' tunes are very 'over the top' which I felt almost added a sense of ‘fake-ness’ and sarcasm to their product. I feel that psychological horrors are very classy and therefore the non diagetic music had to be taken seriously, and tweaked enough so that other audio elements could still be clearly heard. 

Auteur Influences - 

Darren Aronofsky: All of Aronofsky's films share one similar link - an element of addiction. I find this very interesting in itself and so watch a couple of his films, such as Black Swan and The Wrestler to learn a little more about his auteur work. His obsession with 'addiction' definitely influenced me with the main male protagonist within my trailer. As a character he definitely shows elements of addiction or a 'creepy obsession' to his girlfriend - ending up with his fixation on her going too far resulting in her death. 

Context - 

I feel that within our generation 'lovers' as such are quite a big element of our life. In order to make a horror film scarier I feel that an audience member should be able to relate to it and, thinking about our generation, the thing I noticed most about us all is that the majority of us are all in relationships or at least searching for one. I feel that this is where our main idea for the two lovers to argue and for the male protagonist to kill his girlfriend came from - the idea that as a generation we are all too obsessed with 'finding a boyfriend/girlfriend' that we can lose the true values in life. Therefore, having an element in our trailer that linked two people together I felt would widen our target audience as consumers tend to view things that they can relate with.

                                'Realtionship' still from my trailer.

'Jilted' (Rough Cut)

                                                   
I personally feel that from this rough cut there is still a lot to work on. The non-diagetic music in some places is in need of some tweaking as well as some of the audio containing dialogue. I really like the fight scene because I feel it adds an elemement of sudden violence so close to the start of the trailer which I feel will keep the audience on edge.

Focus Group Screening

Good Points:
- Nice montage of shots when Sam drinks the whiskey x6
- Very clear narrative x10 - the way we merge our shots together resulted in a clear understanding of the plot for the audience
- Creepy music while the inter titles were presented x5 - we were told our music choice matched the general 'weird' atmosphere for our trailer
- Good acting x6
- Varied use of cinematography x4 - good angles
- Fair use of close ups to fit the general horror convention of camera shots x5
- Pace x3 - audience members said they liked the 'fight/argument scene' as it added tension
- Good establishing shots - audience members felt we introduced each character fairly
- Mise-en-scene x4 - the tarot cards worked well
- Duration of shots x6 - we were told the length of some of our shots created a nice sense of suspense.


Improvements:
- Spelling mistakes x8 - many people picked up on our accidental spelling mistake in one of our inter titles
- Duration of inter titles x2 - this was tricky as one class mate suggested that we sped up the duration, and another said the opposite.
- Music in general needed more pace
- Audio levels on certain parts were fairly muffled x2
- Jump scare needed
- More interesting font for our inter titles x3
- Duration of some of the shots x2 - some people suggested that we needed to speed up some of the shots to create an element of panic

Marks out of 10 by 18 viewers;

8, 7, 8, 7, 7, 7, 6, 7, 6, 6, 7, 7, 8, 8, 6, 8, 7, 7

Average Mark: 7

Side-by-side Film Poster Analysis

Colour - As you can see from the example of another horror films poster and my version of a similar kind of film the colours on my poster are much brighter. I feel as though this is because my aim while making the film was to sell to a more mainstream, modern audience and so I felt that brighter colours would catch a 'younger' persons eye - within our generation - better than a more 'old-fashioned' type of horror fan.  The colours on my poster also, also very similar to the example poster, add a sense of 'money' and a 'high quality feel' to it, whereas I feel as though due to the fact that the example poster is much duller it conveys the idea that its more 'inexpert' and 'unprofessional'.
Structure - The structure of our horror film posters are extremely alike. We have both placed our title - TAROT/JILTED - within the bottom third of the poster and situation our key elements of our main image - the tarot cards - in the middle third highlighting its importance and simplicity. We have also similarly placed our actor's names just slightly about the title to advertise their presence and attract audience members that are a fan of the actors/actresses previous work. The only major difference between our two pieces is that I have placed a  tag line in the top third of my film poster to add dramatic effect. The idea behind a tag line is to create an intense phrase that will strengthen the audience's memory of the product and also to slightly sum up the narrative or tone within the film itself and therefore I felt it was highly important to include one to capture and hold the audience's attention and make them want to see my film.

Side-by-side Magazine Analysis

Structure - As you can see the 'Total Film' magazine cover is structurally very similar to my 'Silver Screen' magazine cover. They are both fairly classy and convey conventions much closer to psychological horrors, compared to magazines such as 'Scream' that focus majorly on body gore and therefore take on a much more 'frantic' and packed structure. Both of these magazine covers above stick to the 'rule of thirds'. Both of the main images are situated in the middle third to emphasis its importance and highlights the main feature within the magazine itself. The top third included the title as well as a short 'tag line' for the magazine - "THE MIND-BLOWING ISSUE"/"THE WORLD'S MOST UPMARKET HORROR ENTERTAINMENT MAGAZINE". The top third of a magazine is usually what the consumer will see first due to how they are placed on selling stools and therefore it is very important that the viewer will see the title first to help advertise the product. The bottom third for both of the magazines is filled with further information on our main image and again highlighting what the main feature of the magazine is. 

Colour - Both magazines use dark, 'moody' colours which are conventional for horrors. Deep blues (used on 'Total Films' cover) share the same colour connotations as blacks (used in my version of a horror magazine). They both connote power and dominance as well as hinting towards a gloomy, mysterious atmosphere. They also symbolise the idea that these magazine articles are focused mainly on 'psychological horrors' - if my horror film was known for its gore content I would have used colours like red and yellows to connote blood, pus and danger/gore. I kept the colours of my horror magazine fairly simple too add to the 'classy-ness' of the cover due to the colours themselves not being too overwhelming, confident and messy.

Cover Lines - The cover lines are strategically places around the outside of the magazine on both covers. This is to not draw too much attention from the main image/main article however they need to be advertised on the cover so that the consumer knows what they are buying and can look forward to reading ahead. Most 'important words' such as producer’s names, film titles and 'juicy' topics are bigger than other 'connecting' words to create emphasis on them and capture the viewers’ attention.

Main Differences - One particular thing that I noticed differed a lot from many other horror magazines compared to mine was they tended to have some form of circular shape on it used as an exciting well to sell another of the magazines features. 

Above are two more examples of horror magazines that have used the circle shape on their front cover - the first is from Empire and the second is from Scream.

The reason in which I didn't use this idea was because I felt it added a childish, playful touch to my product and I didn't want my target audience to be younger than at least 18 and therefore I tried to keep my cover classier and simple to appeal to a mature audience. 

Jassabelle Trailer Analysis

I personally feel that this trailer fits the horror conventions perfectly. The general pace of it both builds suspense, panics the audience and provokes a genuine sense of fear.

The very first time we see the main character - Jessabelle - we see her through an high angle shot automatically portraying her as a vulnerable character and immediately creating a sense of sympathy for her. We see her first in a wheelchair which again enhances the audience's feeling of 'pity' towards her and adds an emotional connect with the consumer and the character.

The first lot of non-diagetic music we hear seems fairly sincere however has a small element of creepiness about it. It’s slow paced and is tinted down slightly in volume when Jessabelle speaks to ensure that the audience can hear her dialogue with a sense of clarity.

We then get a sense of status when the father says to her "..it's really good to see you". He is shot from an low angle perspective giving him a sense of superiority. He also mentions her boyfriend - "..sorry about your boyfriend" - which gives the audience an idea that throughout the film the men have more dominance than the women and, Jessabelle especially, is fairly dependant on them. Here is also when we get our first element of excitement or a small 'jump scare' as we go from a slow montage of shots, finished with classical, slow parallel non-diagetic music to a a very short, snappy montage of shots when her boyfriend presumably dies in a car accident as we see a lorry smash into his side of the car after seeing a close up - a typical horror convention - of Jessabelle’s reaction on her face.

After this we see our first inter title. The outside of the inter title is much darker than the centre which is nearly fully white - this suggests that danger is closing in on the characters within the film. This particular inter title is used especially to sell the film further as it highlights other films that the producer of Jessabelle has produced. This means that those who are fans of this particular producer as more likely to watch this film due to enjoying his previous work. The back ground of the inter titles seems to be of a forest - this could symbolise the link between her character and the forest inwhich she lives near and seems to have her own grave stone in. Other inter titles in the trailer are more to help ensure that the audience is aware of the narrative and not completely lost in a state of confusion.

Again we see elements of status - the camera angle on the mother is shot from a low angle conveying the 'power within her' thus increasing the audiences sense of compassion for the main female protagonist. In fact when we very first meet Jessabelle she is ringing her father - implying that she is weak and searching for a man to save her. 

The general structure of the Jassabelle trailer fits well with the common conventions used in horror trailers. The structure of speed/duration of shots being slow/quick/slow/jump scare.

The jump scare at the end of the film is highly effective. It works so well due to collision cutting. The trailer builds suspense through slow, steady shots and then finally finishes with an unexpected montage of quickly paced 'action' shots. 

There are also elements of body horror in parts of the trailer to highlights to the audience exactly what kind of horror this film is supposed to be fitted within. Body horror links to the 'gory horror' genre and so incorporating shots of 'blood' will help sell the film to 'gory horror' fans. 

Many things such as the pacing of music and shots are used to create tension and suspense. An example of this is the diagetic sound of the tap dripping. The water hitting the sink is enhanced to create further effect. The rest of the scene is silent except for the dripping - creating an enigma. Other elements, such as the creepy whispering, are all used to add to the distubing atmosphere within the trailer. 
Some of the things I liked about the trailer are based around cinematograhpy - for example I feel as though the scene where the main female protagonist is looking upwards as there is a canted angle, tracking shot moving at a quick pace down the stairs just before she gets pushed backwards by what is seemingly 'nothing' there to push her. I feel that the effect made - that 'someone' is haunting her, invisible to our eyes and almost creeping up to her - really adds panic for the audience as we can't see whats going on and due to the main female protagonist being in a wheelchair we feel sympathy for her as we feel like she is vulnerable. Also the high angle shot makes us feel like whatever is about to attack her is far more superior than she. Another emotion this effect creates is tension - as an audience memenber we do not know what is going to happen to her once the 'creature' has reached her. 

A point that I did not like was the close up shot of the mothers face at 1:45. I felt that seeing the mothers face all wilted and old looking to such an extent added a small sense of humour to the trailer and I felt that as an audience member, my imagination of the mothers crooked face was actually better and 'scarier' than actually seeing it in an image. 

Shooting Schedule

Stereotypical Fan

Description:
Name: Phoebe Young
Occupation: University Student
Likes: Horror films, shopping, visiting the movies, eating chocolate, watching movies with her boyfriend, friends, social networking sites, procrastinating.
Dislikes: Politics, spending time outside, rom-com films, stand up comedians, writing essays, house work.
Age: 19
Race: White British
Gender: Female

Phoebe loves watching psychological thrillers but doesn't mind the slightest bit of body horror or gore. She prefers feeling panicked while watching a film and enjoys the suspense within horrors/thrillers much more than comedy film or a chick flick. Her ideal date would be sitting at home with her boyfriend, on the sofa, eating chocolate while watching a film that is really testing her adrenaline. Although she loves social networking - for example Twitter or Instagram - she isn't a fan of gaming or watching Soaps - she finds them incredibly tedious and predictable. Politics is a subject in which she will never understand and would much rather put on a DVD than sit and watch a news. Much like every other Uni student she is a 'pro' at procrastinating! Writing essays or doing her homework is the very last thing she'd like to do and tends to go out shopping with her girl friends rather than get her head down and work.

Examples of Original Photos for Horror Magazine

Examples of Original Photos for Film Cover

Choice of Trailer Type

Our intention was to make a highlights trailer called Jilted. We preferred the look of a highlights trailer because we feel that they are more captivating and exiting due to the fact that one simple scene - unless action packed - can become fairly tedious. We also feel that our particular narrative idea is much too complicated for a scene trailer - we feel our narrative would seem so confusing to an audience member if they only get to see one small clip of it. We feel that a highlight trailer allows us to hint towards our narrative enough to let the audience have an idea of whats happening without feeling lost but also enables us to keep some mystery within it and not tell them everything. We liked the construction of both Pusher Trilogy and Evil Dead as highlight trailers - we felt that both trailers were able to capture and keep our attention as there was a lot going on and we were introduced to many characters briefly and the excitement and pace was kept throughout. We also watched an example of a scene trailer - Cloverfield (2008). Although this was an enjoyable trailer I felt as though we met each character in a fairly 'shambolic' way - quickly and messily. The only captivating part was when the Statue of Liberty head rolled down the street - however now the audience is aware this is going to happen and so it wont seem so thrilling while watching the actual film. I felt that this scene would be terribly boring during the actual film due to the fact that we have already watched it. Both of our favorite trailers were highlight trailers and kept to the usual horror trailer convention of the structure fast/slow/fast in terms of pace - it kept the excitement and thrill up and also built suspense. They were slow enough to creature a secure establishment of narrative and suspense and both included a fast montage of shots to create panic - brilliant for a conventional horror trailer.

Shot List for Trailer